Recognized by CX Network as one of the Top 50 CX Influencers in 2024.

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Musa Hanhan

Top 50 CX Influencers - CX Network

Musa Hanhan, Founder and Managing Partner of Xperiente, has a passion for building and executing winning strategies that create world-class customer experiences. He has successfully designed and engineered solutions that have enhanced customer trust and loyalty.


He brings recognized expertise in customer experience, design, strategy, product, and implementation to global organizations of all shapes and sizes. Musa is obsessed with helping brands adopt a culture and continuous practice of customer-centric decisions and actions. 


In 2018, the Customer Experience Professional Association (CXPA) recognized him with an Impact Award for his leadership in driving customer experience efforts for Genesys and for contributions to the customer experience practice.


As part of his commitment to giving back, he mentors the next technologists, founders, marketers, and customer experience leaders who can make the world a better place in this era of customer capitalism. 


When he is not working, he loves to cook for his friends or read a book at his local coffee shop.


Memberships & Certification:


  • Bain & Co. External Advisor  
  • Alumni Bain & Co. NPS Loyalty Forum 
  • Member of Customer Experience Professional Association (CXPA)  
  • Founding Member, San Francisco Customer Experience Professionals Association (CXPA)
  • Member, Service Design Network


  • Certified Bain & Co. CX Practitioner 
  • Certified Customer Experience Professional (CCXP)
  •  Certified Customer Experience | San Francisco State University 
  • Certified Service Design 
  • Certified Net Promoter System (NPS) 
  • U.S. Patent Holder  

Saudi SCXA Certified Judge 2025

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